Video & conversion
In the USA 65% of all e-commerce sites use product videos, and several studies have documented an average increase of 30% in conversions when using product videos on product pages.
Video adds communication on more levels to your product presentations. Instead of still photos you have motion and ‘speak’ and will be able to provide your potential customers with so much more information when zooming and turning your product while informing about the most important selling points.
Instead of just us telling it, here are some statements from some of the most respected news sources about the benefits of online product videos:
“We’re seeing client after client with incredible video conversion rate increases, ranging from 12 percent to 115 percent with the average being 30 percent,” said Innovate Media President John Cecil
Shoeline.com saw a 44% increase in online sales conversions by using videos to showcase their products. “With such positive results on our existing videos, the goal right now is to add video to as many of our products as possible,” says Frank Malsbenden, VP and GM of Vision Retailing Inc., the parent company of Shoeline.com
Zappos is so impressed with what video has done for sales that they will have 10 video production studios inhouse by the end of 2010. They estimate the number of videos on their site will go up from 8,000 to 50,000 by the time they are fully up and running.
If you want to know how we can help your company please leave us a note on the contact form.